Most small business sites are brochures. Yours should be a system.

  • Captures leads while you sleep
  • Books appointments without you lifting a finger
  • Sends inquiries straight into your CRM
  • Shows up on Google when someone searches for what you do

What every site includes

Not add-ons. Not upsells. The baseline on every project we take.

Mobile-first

Designed for the phone first, then scaled up.

Built to be found

Semantic markup, schema, sitemap, robots.txt.

Analytics wired up

GA4 and Search Console configured and verified.

Forms that work

Spam-filtered, straight to your inbox, automation-ready.

Fast load times

Static files on a global CDN. Nothing to slow it down.

Accessible to everyone

Keyboard, screen reader, and contrast handled.

Why custom-built, not WordPress?

Every layer is one more thing that can break, expire, or get exploited.

Custom build

Your HTML, CSS & JS
Global CDN

Two layers. Both yours.

Site builder

Your content
Their editor
Their platform
Their hosting

Fewer parts, but you rent all of them.

Typical WordPress

Your content
Theme
Page builder
Plugins × 40
WordPress core
PHP runtime
MySQL database
Managed host

Every layer updates on its own schedule.

Custom build Site builder WordPress
Updates to keep up with None Theirs, forced Weekly, yours
Monthly cost ~$0–20 $16–49 $100–200+
Design changes Anything Their templates Theme limits
If you leave Take it all with you Content only Tied to host & theme

Need a change later? Do it yourself, lean on AI, or hand it back to us.

Why speed is the whole argument

53%

of mobile visits are abandoned when a page takes longer than three seconds to load. Google/SOASTA, 2016 ↗

+21.6%

more form submissions on lead-generation sites, from a 0.1 second speed improvement. Deloitte & Google, 2019 ↗

37 brands, 30 million sessions. A tenth of a second is the difference, and it is the part a plugin stack quietly spends for you.

Our work

Every one of these is live right now. Click any of them and judge for yourself.

High Ridge Advisory homepage: a full-width elk photograph behind the headline A Higher Standard of Investment Strategy

Financial advisor

High Ridge Advisory

Migrated off Squarespace and rebuilt in clean code, with compliance handled from the start. He owns it outright, at $0/month in platform and upkeep.

96/100 mobile speed · 2.2s to main content

Storage Unit Clean-Outs homepage: bold headline We haul it, you don't lift a finger, beside a work-order panel

Junk removal & hauling

Storage Unit Clean-Outs

A local service business that needed the phone to ring. Booking, quotes and same-day dispatch, with the call and text buttons never more than a thumb away.

98/100 mobile speed · 1.9s to main content

aliciaharrison.com homepage: serif headline Nurse Practitioner, Wellness Guide, Creator beside a portrait

Personal brand & blog

Alicia Harrison

A writer's site with its own blog engine, so publishing a post never means logging into a CMS or paying a platform for the privilege.

97/100 mobile speed · 1.8s to main content

Intention Holistic Health homepage: the headline Prepare and restore your body for motherhood beside a photograph

Health clinic

Intention Holistic Health

A clinic site with a custom blog engine and eight-group patient nurture running behind it, on zero plugins and owned outright.

94/100 mobile speed · 2.7s to main content

Google PageSpeed Insights, mobile, 9 August 2026. Each figure is the lowest of three runs rather than the best.

Curious what your site could be doing for you?

Free 15 minutes. We'll look at your current site and tell you what's costing you leads. No pressure.

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